As head of marketing at Gemstone I’m keenly attuned to marketing messages, particularly those having to do with Las Vegas. Not much gets by me, particularly when it’s a 1000 foot high message floating above my head at 10,000 feet. I was in Newport Beach this weekend when I snapped this picture:
“If I had to guess,” I said to the people next to me at the pool, “that’s for Wynn Resorts’ new hotel/casino, Encore.” They were more than a little skeptical that Wynn would be going to all that effort to recruit all the way in Newport Beach for a few job openings. But when I explained that Encore was hiring for 5,300 new positions, that 125,000 new jobs were being created in the next two years, and that I myself had been recruited out of Newport Beach, they started to get it.
The fact that even in a “slow” job market Wynn is using skywriting in California to advertise for jobs gives you some idea what’s about to start happening here. There are simply not enough qualified, available employees here in Vegas to fill even these first jobs of the hiring wave. Wynn, City Center, Echelon, etc. are all going to have to start bringing in large numbers of employees from out of state.
It’s a simple equation: More jobs = more new residents = more housing demand. Encore is just the start of what’s going to be a very, very big wave.